tag:blogger.com,1999:blog-2855702741602123705.post1598007147864919212..comments2023-10-12T03:01:51.799-07:00Comments on RRW Consulting's Direct Marketing Blog: Green Direct Marketing: An Oxymoron?Suzanne Ortizhttp://www.blogger.com/profile/02454692691964469323noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-2855702741602123705.post-55990867182251296992008-07-26T08:14:00.000-07:002008-07-26T08:14:00.000-07:00Dean,Well, at least they're talking, right? Maybe...Dean,<BR/>Well, at least they're talking, right? Maybe real action will follow.<BR/><BR/>Suzanne (forever the optimist)Suzanne Ortizhttps://www.blogger.com/profile/02454692691964469323noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-62146030975754012882008-07-25T12:29:00.000-07:002008-07-25T12:29:00.000-07:00You're right on, Suzanne. IMHO, "green" marketing ...You're right on, Suzanne. <BR/><BR/>IMHO, "green" marketing is nothing more than empty banter for most companies ... PC nonsense to make business people feel good about themselves and customers feel good about the company.<BR/><BR/>It's like anything else. People would rather talk than act.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-44701333208728651272008-07-25T08:45:00.000-07:002008-07-25T08:45:00.000-07:00I totally agree with your comment about better tar...I totally agree with your comment about better targeting and about incorporating email in your direct marketing mix. And, I enjoy your blog, so we'll add it to our blogroll!<BR/>SuzanneSuzanne Ortizhttps://www.blogger.com/profile/02454692691964469323noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-82367337148681576712008-07-24T16:08:00.000-07:002008-07-24T16:08:00.000-07:00Suzanne, great additions to the Green Marketing Co...Suzanne, great additions to the Green Marketing Coalition's Green Marketing Guidelines. We could go even further than that, I'm sure, but it's a good start. I believe there are times when snail mail is a good option so I too encourage any effort in this direction, but given the environmental impact of mail, I agree whole-heartedly that anyone using direct mail should do everything they can to best target their recipients.And then I always come back to the question, What better way to target and qualify your recipients than email?<BR/><BR/>Also, thanks for reading <A HREF="http://marketgreener.com/" REL="nofollow">MarketGreener</A>. I'd be happy to trade links and add you to my blogroll if you're interested. (You can find my email in the about me page on my blog.)Anonymousnoreply@blogger.com