tag:blogger.com,1999:blog-2855702741602123705.post4561555753025932385..comments2023-10-12T03:01:51.799-07:00Comments on RRW Consulting's Direct Marketing Blog: Should the USPS Change its Delivery Schedule?Suzanne Ortizhttp://www.blogger.com/profile/02454692691964469323noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2855702741602123705.post-57931907691707982802008-11-25T11:21:00.000-08:002008-11-25T11:21:00.000-08:00Well, at least they're not (currently) in the same...Well, at least they're not (currently) in the same situation as DHL.Cynthiahttps://www.blogger.com/profile/10554842712459943617noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-28758272628271580992008-11-22T10:11:00.000-08:002008-11-22T10:11:00.000-08:00With each postal rate increase, the use of direct ...With each postal rate increase, the use of direct mail as a core medium for companies diminishes.<BR/><BR/>That is sad, because other options such as email as a customer acquisition tool do not have the penetration power of targeted direct mail.<BR/><BR/>And online marketing, though very efficient, still does not pull sufficient volume to replace direct mail for many companies.<BR/><BR/>So the USPS should take advantage of this time to become a more efficient business operation. And dropping a day from the delivery schedule helps only over the short term.<BR/><BR/>The USPS must solve its labor problem above all other issues it faces. The USPS leaders face an even greater labor problem than the auto companies that are saddled with antiquated labor rules.<BR/><BR/>Until the labor problem is resolved, there is no solution to the increasing cost spiral that plagues the likes of GM and the USPS.dmcghttps://www.blogger.com/profile/02848109396803298279noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-737093714135157542008-11-20T13:45:00.000-08:002008-11-20T13:45:00.000-08:00"So, if a day must be cut to keep postal mail flow..."So, if a day must be cut to keep postal mail flowing, so be it."<BR/><BR/>I have thought this for several years -- especially for my home mail.Anonymousnoreply@blogger.com