tag:blogger.com,1999:blog-2855702741602123705.post4699971099790979631..comments2023-10-12T03:01:51.799-07:00Comments on RRW Consulting's Direct Marketing Blog: Direct Marketing Strategy: Taking the Time to Think Through the DirectionSuzanne Ortizhttp://www.blogger.com/profile/02454692691964469323noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2855702741602123705.post-55277604806212830232008-05-07T16:25:00.000-07:002008-05-07T16:25:00.000-07:00Wow Ted! Again, you are so right. You bring up su...Wow Ted! Again, you are so right. You bring up such a valid point that I guess I knew instinctively but didn't put it together until you outlined it in this comment. Sometimes when you are so deeply involved in the customer situation, you lose site of the overarching facts. And, you are exactly right. Sometimes it makes good sense just to walk away and find other opportunities when you can impact results in a positive manner. And sleep better at night.<BR/><BR/>Thanks for your comment. You rock!Nancy Arterhttps://www.blogger.com/profile/09014032126362464952noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-45357054394411394822008-05-06T11:52:00.000-07:002008-05-06T11:52:00.000-07:00So true Nancy. You may be right that staff overloa...So true Nancy. <BR/><BR/>You may be right that staff overload produces an incompetent behavior pattern in some marketing groups. But I suspect another culprit.<BR/><BR/>I have come to believe that clients have certain immutable philosophies about business (and life for that matter) and how things work.<BR/><BR/>Some have great respect for left brain activity and others right brain. And nothing you do will divert them from their preferred approach.<BR/><BR/>Here's a great comparison of the two types. <BR/><BR/>Most clients fit some where in between. But your experience describes an extreme right-brained advertiser who shoot from the hip.<BR/><BR/>Left Brain: <BR/> <BR/>-Logical<BR/>-Sequential<BR/>-Rational<BR/>-Analytical<BR/>-Objective<BR/>-Looks at parts <BR/><BR/>Right Brain:<BR/><BR/>-Random<BR/>-Intuitive<BR/>-Holistic<BR/>-Synthesizing<BR/>-Subjective<BR/>-Looks at wholes<BR/><BR/>They both have value. But imbalance is deadly.<BR/><BR/>As you know, we are direct marketers and our strategies depend heavily on left brain activity. And respect for analytics and relational databases eludes right brained decision makers. <BR/><BR/>For this reason, I walk away from pure right brain clients. There is too much DISCIPLINE required by the direct marketing discipline.<BR/><BR/>Teddmcghttps://www.blogger.com/profile/02848109396803298279noreply@blogger.com