tag:blogger.com,1999:blog-2855702741602123705.post5494669758097257840..comments2023-10-12T03:01:51.799-07:00Comments on RRW Consulting's Direct Marketing Blog: Lead Generation Best PracticesSuzanne Ortizhttp://www.blogger.com/profile/02454692691964469323noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-2855702741602123705.post-45436924212853163542008-10-09T08:46:00.000-07:002008-10-09T08:46:00.000-07:00The marketing sherpa pdf is a great find.The marketing sherpa pdf is a great find.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-10183723854055661612008-10-02T22:21:00.000-07:002008-10-02T22:21:00.000-07:00The post "Lead Generation Best Practices" is very ...The post "Lead Generation Best Practices" is very informative... Thanks for sharing...<BR/><A HREF="http://www.adsnleads.com/" REL="nofollow">Ads And Leads</A>Damian Leehttps://www.blogger.com/profile/00082062214807225409noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-55400570888584294002008-09-24T09:26:00.000-07:002008-09-24T09:26:00.000-07:00Great post for more information on contact time an...Great post for more information on contact time and the differences it makes, check out the MIT study at <A HREF="http://www.leadresponsemanagement.com" REL="nofollow">Lead ResponseManagement.com</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-38347752224206920212008-09-22T16:40:00.000-07:002008-09-22T16:40:00.000-07:00Thank you for posting the results of the contact t...Thank you for posting the results of the contact time survey. That has proved to be the most powerful bit of information on web leads. We have audited many company's response times and it is sad to see how almost all companies are falling short on contacting their web leads quickly. Oddly enough, our response audits show the bigger companies, even though they may have more resources, scored worse than the smaller companies.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-10785091880233004612008-09-19T15:56:00.000-07:002008-09-19T15:56:00.000-07:00Terrie,Thanks for sharing your perspective on timb...Terrie,<BR/>Thanks for sharing your perspective on timber management. Good food for thought.<BR/><BR/>I firmly believe that another way that postal direct marketers can be more conscious of the environment is by being sure that they're highly targeting their list and then sending the piece only to clean, deliverable addresses. <BR/>SuzanneSuzanne Ortizhttps://www.blogger.com/profile/02454692691964469323noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-68388850635872763582008-09-19T13:35:00.000-07:002008-09-19T13:35:00.000-07:00Good Stuff, really good. Just one thing that I th...Good Stuff, really good. Just one thing that I think people assume because it's such a popular thing to say. "We're killing trees!" We are NOT killing trees. My father is in the timber business and sells to paper mills. You must cut the old trees so that the new trees can get sun and grow - otherwise the new trees wouldn't grow. We're harming the eco-system when we don't manage timber properly (which is part of the problem with wild-fires but I'll spare you on that one). Responsible timber management means that you thin the forest so that new growth can occur. And, most trees re-seed so you don't have to "plant a tree". <BR/><BR/>I'm convinced that the timber industry simply has no influence in Washington or more people would be educated about this.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-30084212472797153732008-09-18T09:07:00.000-07:002008-09-18T09:07:00.000-07:00Thank you, Ted. I completely agree with your thou...Thank you, Ted. I completely agree with your thought about the initial inquiry (what most call a lead) being the start of the relationship. I believe in a systematic approach in developing and nurturing those inquiries/leads.<BR/><BR/>Along those same lines, Perry, you make an excellent point about understanding the best action to take with each and every lead. A strategic approach,one that maximizes the potential of each and every lead, to lead nurturing is key.Suzanne Ortizhttps://www.blogger.com/profile/02454692691964469323noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-88495364911508336322008-09-17T23:15:00.000-07:002008-09-17T23:15:00.000-07:00I partly agree with the time telemarketing princip...I partly agree with the time telemarketing principle. After all, you can compare your leads to perishable goods. The longer they stay untouched or uneaten, the more they would go stale until they become useless. However, I believe that lead marketing, especially if it’s in relation to B2B marketing, should be more than that. You have to also practice proper <A HREF="http://www.leaddistribution-info.com" REL="nofollow">lead distribution</A> and know where to exactly assign a particular lead. You also need to sort them out, as not all leads are going to be a match to your business. In fact, if you haven’t really put enough focus on your marketing strategies, you can be getting a lot of duds than the most ideal ones.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-45729318503889820062008-09-17T20:00:00.000-07:002008-09-17T20:00:00.000-07:00Another outstanding post Suzanne.I particularly ap...Another outstanding post Suzanne.<BR/><BR/>I particularly appreciate your link to the pdf from The Marketing Sherpa. In fact, I intend to give one of my health care clients the link mentioning that I hope to help them create effective B-to-B lead generation strategies.<BR/><BR/>The comment about the power of direct mail as part of the mix certainly holds true in my testing. Nothing beats the skillful blend of traditional and online media to maximize your response and conversion rates.<BR/><BR/>The lead process shines when viewed as a relationship building process. Generating the lead represents the start, not the end game for building databases that yield the most profit.dmcghttps://www.blogger.com/profile/02848109396803298279noreply@blogger.com