tag:blogger.com,1999:blog-2855702741602123705.post5614747495096056539..comments2023-10-12T03:01:51.799-07:00Comments on RRW Consulting's Direct Marketing Blog: Direct Marketing To Baby BoomersSuzanne Ortizhttp://www.blogger.com/profile/02454692691964469323noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2855702741602123705.post-60638661177411677252007-07-09T15:00:00.000-07:002007-07-09T15:00:00.000-07:00I, too, am a Gen-X'er. And, yes, it's harder to co...I, too, am a Gen-X'er. And, yes, it's harder to come by data about us. What I have learned is that Gen-Xers distrust authority and big business. We think we know more than our bosses (hmmm, wonder why we now have our own businesses). We are significantly different than the next group, the Millenials who are optimistic, team-players.<BR/><BR/>I find generational studies very interesting. They also add a nice context to segmentation work.Suzanne Ortizhttps://www.blogger.com/profile/02454692691964469323noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-17145279851055259872007-07-09T14:55:00.000-07:002007-07-09T14:55:00.000-07:00I'm not certain I've ever heard anybody talk about...I'm not certain I've ever heard anybody talk about effectively marketing to my generation, Gen-X. We've always been too small to be considered worth marketing to.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.com