tag:blogger.com,1999:blog-2855702741602123705.post7909094331864138353..comments2023-10-12T03:01:51.799-07:00Comments on RRW Consulting's Direct Marketing Blog: Targeted Social MarketingSuzanne Ortizhttp://www.blogger.com/profile/02454692691964469323noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-2855702741602123705.post-37481076293274205402008-07-14T11:56:00.000-07:002008-07-14T11:56:00.000-07:00Paul, Your words of caution are right-on. I total...Paul, <BR/>Your words of caution are right-on. I totally agree with you. I think the answer is that the data and the concept must be tested (yes, that's every direct marketer's pat answer). I like the concept, though!<BR/>SuzanneSuzanne Ortizhttps://www.blogger.com/profile/02454692691964469323noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-87458375797030784502008-07-10T09:29:00.000-07:002008-07-10T09:29:00.000-07:00It's an interesting idea, but I wonder if those wi...It's an interesting idea, but I wonder if those willing to share so much data aren't the least desirable audience to target. Thinking psychographically, my deep suspicion is that they are -- I certainly wouldn't do this.<BR/><BR/>Also, this kind of permission-based marketing only works to a point. Just because someone subscribes to a service like this and gives implicit permission to be marketed to within the areas of interest they identify doesn't mean you can send them hundreds of marketing messages a month. Use of the database would have to be strictly controlled and not overused, or they'll soon be opting out of everything.<BR/><BR/>Even though it seems like "free money" on the surface, I'd be very skeptical about the value I'd get as a marketer using this product. What unmet or underserved need is it addressing?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-27693957110807527012008-07-03T10:10:00.000-07:002008-07-03T10:10:00.000-07:00Mark,Interesting aspect about the elimination of a...Mark,<BR/>Interesting aspect about the elimination of a corporate feel. Great point!<BR/><BR/>Thanks for the comment.<BR/>SuzanneSuzanne Ortizhttps://www.blogger.com/profile/02454692691964469323noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-33959700200255097682008-07-03T09:47:00.000-07:002008-07-03T09:47:00.000-07:00Hi Suzanne,I'm glad Phil's write-up on mEgo caught...Hi Suzanne,<BR/><BR/>I'm glad Phil's write-up on mEgo caught your interest. The platform indeed provides a unique approach to behavioral targeting that eliminates a "corporate" feel through interactive features and full customization. <BR/><BR/>Feel free to send my way any questions you may have with regard to mEgo, and thanks so much for your feedback!<BR/><BR/>Best,<BR/><BR/>Mark Lindsey<BR/>msl@abmac.comAnonymousnoreply@blogger.com