tag:blogger.com,1999:blog-2855702741602123705.post923470772129454563..comments2023-10-12T03:01:51.799-07:00Comments on RRW Consulting's Direct Marketing Blog: Case Study Monday: Using Dynamic Content to Generate E-Mail Marketing CampaignsSuzanne Ortizhttp://www.blogger.com/profile/02454692691964469323noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2855702741602123705.post-89478292762833923682008-05-19T10:25:00.000-07:002008-05-19T10:25:00.000-07:00Great advice, Adam! Thanks so much for your insig...Great advice, Adam! Thanks so much for your insight.Nancy Arterhttps://www.blogger.com/profile/09014032126362464952noreply@blogger.comtag:blogger.com,1999:blog-2855702741602123705.post-53010437112690202202008-05-17T15:13:00.000-07:002008-05-17T15:13:00.000-07:00Dynamic content can be amazingly powerful when wel...Dynamic content can be amazingly powerful when well done but I always advise client to watch out for two things. <BR/><BR/>1. If you are only going to have two or three variations of your message, you don't need to go crazy with dynamic content rules. Sometimes it is a lot easier to just use multiple templates. Dynamic content rules are great for complex emails but for simple mailings, they can sometimes convolute the process. <BR/><BR/>2. It drives me crazy when I receive an email that begins with "Dear ,". I always think, "Gee... that's personal. We all need to be careful with default values when using dynamic tags.Anonymousnoreply@blogger.com