For some reason, this article really brought home today's economic reality. The article presents results of a recent survey of small businesses. Essentially, it talks about how concerned small businesses are with the state of the economy. It reiterates how the economy has had a huge impact on this sector, in particular.
The survey found that 66.4% of small business owners have been affected for
the worse by the recession -- and that a full 80% see the economic crisis as the
primary mandate for the new government.
Small business is the backbone of the U.S. economy representing 99.7% of all employer firms, and generating 60 to 80% of new jobs annually over the past decade, according to the Small Business Administration.
Perhaps this news, in particular, resonates because my small business has also been negatively impacted by these trying times. RRW has a focus on providing direct marketing solutions to financial services firms--an industry definitely hit hard by this economy. Our business has suffered.
You know what? I'm mad. I'm sad that I lost a business partner and feel for some clients who've either had their marketing budgets cut dramatically, have laid off a good portion of their staff, or (in the extreme) have gone out of business entirely.
Yet, I cannot even imagine thinking that someone out there will magically appear and throw money at RRW. As much as I'd like to, I cannot think that there my fairy godmother will show up with her magic wand and a purse full of clients with huge budgets.
So, hearing about huge companies looking for their fairy godmother in the form of our tax money simply irks me.
OK, I'll get off of my soap box and start the day. I'll get back to work and come up with a value proposition, a direct marketing idea that one of my smart clients will pay for. Isn't that the way this country works?