RRW Consulting's Direct Marketing Blog

Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here!

Thursday, May 14, 2009

Email Marketing to the Millenials

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Understanding generational differences and what it means to marketers is a topic that continues to fascinate me. See this article from B2B M...

14 comments:

Monday, February 9, 2009

Unsolicited B2B Email - SPAM or Not?

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Ever since CAN-SPAM came out, I've been struggling to answer this question: Since unsolicited email to business-people is not prohibite...

11 comments:

Monday, January 12, 2009

Small Businesses Concerned with Economy...

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For some reason, this article really brought home today's economic reality. The article presents results of a recent survey of small bu...

3 comments:

Tuesday, January 6, 2009

Case Study: Sweepstakes and Mobile Marketing

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Publishers Clearing House (PCH) is one of the longest lasting direct marketers around. I don't think there's an American out there ...

2 comments:

Thursday, December 4, 2008

Coupons Work in this Economy

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A weak economy presents challenges to all marketers. How do we do more with less? How do we sell things to people, or companies, who can’t a...

9 comments:

Monday, November 17, 2008

Should the USPS Change its Delivery Schedule?

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I thoroughly enjoyed this article from DM News. It’s all about cost savings ideas for the US Postal Service, with the ultimate goal of keepi...