Wednesday, September 26, 2007
Another Data Breach...
This time it's at Ameritrade, where 6.3 million customer records were compromised. Yesterday's DM News reported: Ameritrade lost 6.3 million names from database
"TD Ameritrade Holding Corporation, an online brokerage company, said one of its databases was hacked into and the personal information for more than 6.3 million customers was stolen. The company found malicious code in one of its databases."
These data breaches are happening all too often. In July, we posted about a data breach at Fidelity where a disgruntled employee stole over 2 million customer records.
Now, I do realize that it's extremely difficult to stop hackers and bad people (especially in-the-know employees). However, it's so important to the direct marketing industry that we nip this in the bud. If we intend to store customer information, we absolutely better ensure its safety. We need to invest in the right people, technology and practices to make it virtually impossible for the wrong people to access sensitive information.
If we don't do it, and do it now, I guarantee that some ambitious legislators will get involved. And, I think we all would agree that we don't need to work within more rules and legislation...