There's a new blog that is devoted specifically to all of the happenings around Customer Relationship Management (CRM). It's brought to us by the folks at CRMIndustry.com, which is a fabulous website that gives direct marketers the ability to research different CRM applications, and review the different research that is being conducted in the CRM landscape. Their blog is published on a regular basis and it consists of highlights and newsworthy items specific to CRM. For those of us who keep track of these things, this is a nice resource tool to utilize as we assist our clients in building more profitable customer relationships. And, as blog aficionados, we're always happy to see well-written, information-packed blogs available for our reading pleasure.
Carolyn Healey is the creator of the company, the website and the blog, and she has some excellent experience. She is actually a microcosm of what has transpired in CRM over the last 10 years. She started out with a website dedicated to helping service and support centers effectively manage customer relationships. This was before CRM became our favorite acronym. In 2001, she launched CRMIndustry.com and a year later, RecognizeServiceExcellence.com. All of these websites focus on different areas of creating satisfied and loyal customers. This is a subject that we, too, are passionate about, and we applaud Carolyn's efforts.
Take a look at her new blog (actually, she has blogs related to all three of her websites). We think you'll enjoy her posts and insight on the goings-on within CRM.
2 comments:
Ah so true and well said.
One blog responder on this issue somewhere else mentioned that only people under 60 use the Internet as a main source for purchasing and gathering information. While everyone over 60 read papers, magazines and direct mail.
Baby boomers are consuming the Internet at an accelerating rate, and many young people still read books and other printed materials.
The point of CRM is to provide purchase and messaging media based on individual habits, not artificially selected age segments.
The reality is that all media work to varying degrees based on personal likes and dislikes of individuals. Let the customer decide, not the bias of any marketer.
Thanks for your comment, Ted! And, you are so correct. The beauty of the direction that marketing is taking today is just as you outline . . . letting the customer decide how they interact with those with whom they do business. And, I agree, I think this will vary and evolve as the different generations do the same. It's exciting and refreshing.
Thanks again!
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