Friday, February 8, 2008

Great Links!

Welcome to another edition of our Friday Blog Log!

The first link that we're featuring today is from Jesse Sands, of RoughStock Studios Blog. Jesse's blog post on Recession-Proof Marketing is a good read. We like Jesse's style! She discusses how to look at direct marketing spend in the time of an economic downturn. She brings up some great points for us to use in consulting with our clients, as well as for an internal look at our own businesses.

Staying on the same theme, take a look at Peter Kim's link that discusses why it may be difficult to make Mobile Marketing work -- particularly in this time of economic downturn. Peter is blogging from a recent OMMA Mobile Conference. Like Social Media was, Mobile Marketing is now in the beginning stages of marketer acceptance and use. There are some good reasons for this, as Peter outlines in his post. The good news is that he is also conducting some research on how to make Mobile Marketing work for you -- even in these turbulent economic times. So, we'll keep our eyes out for that more positive piece and feature it on an upcoming post.

Finally, we invite you to take a look at this link from the Blog. This post discusses a recent survey that reports on how high-value customers are now requiring a seamless cross-channel experience. "The survey, which polled 1,005 adults between January 18 and 20, 2008, found that nearly two-thirds (64%) of all respondents went online before making a purchase in the past three months. That percentage was even higher for 'high-value' consumers, such as those with household incomes of about $75,000 (81%), college graduates (78%) and consumers age 25 to 34 (77%)." Take a look at the link for the full readout. Once again, this proves that as direct marketers we must become experts in creating a cross-channel experience that is transparent -- and relevant-- for our clients. For example, they must be able to effectively navigate your web site, then take that insight to the retail outlet to make purchases.

It's always good to end on a positive note! We hope you enjoy these links as much as we did.


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