Like most people, I like receiving my information in easy-to-digest portions. Sadly, when the information is digest-able, it typically doesn't have all that much value.
That definitely is NOT the case with this article: The 7.5 rules of e-mail marketing
If you dabble in e-mail marketing, even if it's just to send out a corporate newsletter, this DM News article will provide insight on how to improve your program. And, even if you're a high-volume, experienced e-mailer, I think you'll benefit from a quick read.
The author provides tips on how to ensure your e-mail program is a success. The last 1/2 of a tip is actually a reiteration of an earlier tip that the author considers critical. I'll spoil the suspense and share this tip, which was worth mentioning twice. The tip: Get Delivered.
From the article:
"Get delivered. Keep your e-mail file size small — around 40K is recommended. Avoid spam-trigger words like “sale”, “free” and “offer”. Limit use of images, which can raise your spam score. Include a physical address and an “unsubscribe” link. It's crucial to remain Can-Spam Act compliant and avoid blacklisting risks."The other 6 tips:
- Get a plan: Develop a long-term e-mail strategy. Think about a progression of e-mail messages to engage your customers and prospects.
- Get help: Invest in outside consultants and/or technology to help ensure success.
- Get read: By keeping your message and design simple.
- Get it together: Integrate your online and offline campaigns. Take advantage of the multi-channel effect.
- Get feedback: Encourage response via links, surveys and forms. Give something of value away to solicit reader feedback, and to generate leads.
- Get results: Track deliveries, bounces, opens, click-throughs, forwards, and act on those results.
Any other good e-mail tips out there?