Friday, February 29, 2008

Great Links

Welcome to this week's edition of the Blog Log! Here are our favorite links of the week. We hope you enjoy them!

1. Dana Blankenhorn: What Starbucks Can Learn from Barack Obama. This post resonated with me because for years, I could travel nowhere without knowing where the closest Starbucks was. Actually, that is still true. I am a true addict. As Dana points out, Starbucks has lost their customer focus, and I think it's because they have grown to be such a giant. Dana thinks that it's because they don't really focus on the customer relationship. And, he actually provides them pointers on how they could do a better job. In addition, he feels that they could learn a lot about CRM from watching Barack Obama and his flawless campaign of bringing people into the campaign and creating loyalists. This is a great and humorous read -- we think you'll enjoy it, too!

2. Bob Sullivan: Does it take a Recession to Shape Up Marketing Efforts? Hear, hear . . . is this recession a self-fulfilling prophecy? That's what I want to know. I was talking to a colleague this week and we were wondering this very thing. Everyone's talking about a slow down in marketing efforts and spend -- are we actually causing it to happen??? Let's all take a pledge to just stop it now -- just in case it's true! Bob makes a great point . . . he's seen some great tips out there on how to effectively plan your marketing strategy in case of an economic-slowdown. And they are all great tips. However, he asks a great question: "Shouldn’t marketers be performing all of these activities regardless of economics? Isn’t that just good marketing?" Once again, you're right, Bob!

3. Ted Grigg: How Do Consultants Establish their Daily or Hourly Rate? As usual, Ted figures out the equation for us. As consultants, we've been in the pickle of charging by the day/hour or by the project. I'm not sure about the rest of you but our clients normally want a per project charge simply because they don't want any surprises. Ted brings up so many good points in this article that I wanted to feature it today. It's great education for both consultants and their clients. Ted's approach to the equation is eye-opening for all parties. This is a great post.

We hope you enjoy all of our great links for this week. TGIF!


erickia said...

nice blog, hope can see more on your site soon

Nancy Arter said...

Hey thanks! We're glad you're enjoying our posts! : )