Another week has come to an end -- so time for the weekend!
To get your weekend started, here are our favorite links this week:
Ron Shevlin's Direct Marketing Whims: Ron has a great blog -- and he is really smart and better than that, he's extremely funny. So, we love reading his posts. Our favorite post this week concerns his favorite industry -- banking -- and how two particular marketing channels (branches and online) interact to create satisfied customers. And, further, he makes the point that particular customers need to be able to interact through different channels -- depending upon their specific preferences. Bottom line: all channels are cost centers but are very important to the customer experience. Our take is that no matter what the industry, if you're utilizing all channels to better serve the customer, and taking the time to understand customer preferences, the costs incurred will be money well spent because you'll keep your customers satisfied -- and loyal to your brand.
With our celebration of Earth Day this week, here is a wonderful post from Dan Smolen's Sturdy Roots blog. Dan is a marketing recruiter, and he specializes in in hooking up environmentally conscious companies with like-minded direct marketing professionals. His post this week was a great one about the need for businesses to embrace the concept of virtual office employees -- especially those outside of sales. Both Suzanne and I have been virtual office employees for most of our professional career -- whether in corporate America or self-employed. It's definitely a good thing -- it saves time, wear-and-tear and the environment. Check out this post -- we think you'll like it. Dan gives some great ideas about how to open your mind to allowing more employees to be virtual, and how to do it most effectively.
Mobilestorm's Digital Marketing blog had a very interesting post this week on how internet video is the 21st Century Gold Rush. The post quotes the NY Times as saying: "A Florida-based producer, whose clips are on varied topics like 'how to turn a flashlight into a laser' and “how to simulate a gunshot wound,” earned more than $102,000 in a year from MetaCafe, which pays content owners according to how many views their videos garner." This is wacky -- but there is a whole revenue-generating world out there making bazillionaires with internet videos. Crazy!
Finally -- and selfishly -- take a listen to my favorite acoustic finger-style guitarist, Steve Berger. Steve also happens to be my husband who has just created a site featuring many of his original songs over the past 25 years or so. I'm pretty proud of him as you can probably tell! If any of you would like to become his fans after listening to his music, please feel free to do so (you just sign up with SoundClick as a listener, then select the "Fan+" button from Steve's page)! Take a listen to the song "Time to Live My Life," which is the story of how Steve made the difficult decision to leave his life in Corporate America to pursue his musical passions. I think that this song will resonate with many!
Have a great weekend!