From today's "Advertising Age": U.S. Agency Revenue Jumps 8.8% to $28.2 Billion. That's healthy growth for advertisers and marketers--the most since 2002's recession.
What I found especially interesting is that the growth was NOT fueled by traditional advertising media, such as TV or print. This huge growth primarily came from online/interactive channels and other non-traditional media, such as direct mail.
So, I guess it's becoming more and more clear to marketers--the media that provide proven results and those that are measurable are the right choices for today's marketers.
Great news for Direct Marketing!