I'm intrigued by the concept of Web 2.0, and since today is the last day of the popular annual conference, Web 2.0 seemed to be the perfect topic. The news from the show is exciting--check out the coverage.
The premise behind Web 2.0 (in addition to new Internet entrepreneurs raising lots of new money), is to offer consumers and businesses value. If you make your services (primarily web tools that make your life/business easier to manage) readily available to your customers (and usually free of charge) YOUR business will ultimately benefit.
RRW believes that extending Web 2.0 ideas to the Direct Marketing world only makes good business sense, and we've (not so) cleverly labeled this concept: Direct Marketing 2.0. We challenge you to think about new ways of bringing value to your customers. And we promise that you'll reap the rewards in enhanced loyalty, retention and a deeper customer relationship.