Friday, August 8, 2008

Friday Direct Marketing Links

Here's my round-up of some of the things I've been reading this week. Hope you enjoy these articles as much as I did.

What happens when you mail stinky cheese?
We all love to hate the US Postal Service (especially when you're in direct marketing, and they persist in raising those rates...). However, I have some new respect after reading this article from the Direct Creative Blog. It reviews some of the crazy things that the USPS has successfully delivered. Some examples: 1) $20 bill, wrapped in clear plastic for all to see, 2) A rose with no wrapping/packaging, 3) Fresh green coconut with no wrapping, all the way from Hawaii. It's amazing what they actually will deliver. Fun stuff!

Harley-Davidson Builds Customer Loyalty
I love reading how technology makes our lives more fun, AND I especially enjoy reading how the right use of technology can improve the customer experience and enhance a brand at the same time (wow--a lot to accomplish!). From the Customer Experience Crossroads Blog, see this article titled: Using GPS to build customer experience: yes, it's another Harley-Davidson story. The article discusses how Harley Davidson is pre-loading their GPS systems to include favorite rides, and how it encourages Harley riders to share their own favorites. Heck, makes me wanna become a biker!

Mad Men
I enjoyed this post from Chuck Nyren's Advertising to Baby Boomers blog. He shares his take on the hit show, Mad Men (a smart and funny TV series about advertising in the 50's/60's which also happens to be a favorite of mine). Chuck talks about the advertising greats and actually made me nostalgic and wish to have been around when creativity ruled advertising and Madison Ave was putting out cutting edge advertising.

"The Graying of the Great Powers"
Continuing on the Boomer theme, check out this thought-provoking post from the Boomer Worker blog. It discusses the economic implications of the aging population, not just here in the US, but worldwide. This quote provides a sneak peek at the article:
"With all of the headlines about the U.S. losing out to Europe today, it is hard to imagine that the situation will soon turn radically in the opposite direction. However, the demographics foretell a radically changing situation. Europe is headed for major problems as their population ages and declines far more than that of the U.S."


Chuck Nyren said...

Thanks for the link, Suzanne.

The gentleman behind the Boomer Workers blog keeps a low profile, and doesn't blow his own horn very often, if at all. He's a former CMO of a major international corporation and is the former President of The Advertising Hall of Fame. So it's great to have him blogging.

Suzanne Obermire said...

Yes, I was happy to find the Boomer Workers blog, navigating from yours, Chuck.

I'm especially interested in how generational attributes impact consumer behavior and your blog is an excellent resource. Great to learn from the experts!