OK, I'll admit it. I'm a true data geek. I get excited when I find data that's predictive of customer behavior. You know, for example when you're building a response model and find that gem of a data element that sets responders apart from non-responders? It's even cooler when the data element is something that you least expected to be so predictive.I remember working with another analytical expert who was almost giddy when he determined that red vs. blue states made a difference in his home equity model. Yes, if you lived in a Democratic state you were less/more (I can't remember) likely to respond to his mortgage offer. Who knew? The data did, I guess!
So, you can't blame me for getting a chuckle about this article that reports a correlation between political leanings and where a consumer shops. But, when you think about it, where someone shops tells you a lot about them.
When asked to “vote” as if the election were held today, Walmart, Kohl’s and JCPenney Shoppers are more likely to vote for McCain; while Macy’s and Target Shoppers say they would cast a ballot for Obama, according to BIGresearch's August Consumer Intentions and Actions (CIA) Survey.
Hmmm. I guess we have another dimension to add to our segmentation and other analytical strategies--shopping habits!
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