Just in time to assure us all that our industry is steadily moving forward, the Direct Marketing Association (DMA) has just released some new -- and exciting -- figures about the Direct Marketing industry!
In terms of sales revenues created from Direct Marketing efforts, the industry has continually experienced 5-6% growth year-over-year for the last three years. In 2007, sales figures are expected to climb to a whopping $175 billion (over $166.5 billion in 2006). This continual growth spells success for us Direct Marketers, and proves that our clients continue to find value in using DM as part of a successful piece of their Marketing strategies.
The top-three consumer industries that spent the most DM dollars over the past three years are retail, finanical services, and manufacuring/motor vehicles. It will be interesting to see if there is a shift in the top spending industries as we continue to see a shift within the 3 industries mentioned above -- particularly within financial services in the mortgage lending area.
The top three states in terms of DM spend were California ($274.3 billion), Texas ($146.6 billion) and New York ($136.9 billion).
For more on how our industry is doing financially, visit the DMA website. It is jam-packed with lots of exciting facts on how Direct Marketing continues to be a successful tool in creating profitability for all sizes of businesses in today's global economy.