Tuesday, May 29, 2007

The Growth of Direct Marketing

Just in time to assure us all that our industry is steadily moving forward, the Direct Marketing Association (DMA) has just released some new -- and exciting -- figures about the Direct Marketing industry!

In terms of sales revenues created from Direct Marketing efforts, the industry has continually experienced 5-6% growth year-over-year for the last three years. In 2007, sales figures are expected to climb to a whopping $175 billion (over $166.5 billion in 2006). This continual growth spells success for us Direct Marketers, and proves that our clients continue to find value in using DM as part of a successful piece of their Marketing strategies.

The top-three consumer industries that spent the most DM dollars over the past three years are retail, finanical services, and manufacuring/motor vehicles. It will be interesting to see if there is a shift in the top spending industries as we continue to see a shift within the 3 industries mentioned above -- particularly within financial services in the mortgage lending area.

The top three states in terms of DM spend were California ($274.3 billion), Texas ($146.6 billion) and New York ($136.9 billion).

For more on how our industry is doing financially, visit the DMA website. It is jam-packed with lots of exciting facts on how Direct Marketing continues to be a successful tool in creating profitability for all sizes of businesses in today's global economy.

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