The results of this survey are very compelling. Here's a sample:
- 61% prefer to receive marketing materials via e-mail
- 77% will open marketing emails from trusted sources
- 76% want to receive "relevant" marketing e-mails
- 67% are more likely to visit your website after opening a marketing e-mail
And, the definition of spam has changed a bit. Where it used to be viewed as simply "junk e-mail" it is now more accurately viewed as "non-relevant e-mail from a source I don't trust."
If you'd like to review our ideas on integrating e-mail marketing effectively into your marketing strategy, take a look at our E-mail Marketing Best Practices White Paper.