Friday, August 3, 2007
Reduce your junk mail
As a direct marketer, I cringe when I see articles complaining about "junk" mail. I feel guilty because, yes, I am part of the machine that sends unwanted mail to millions of people. Of course, then I remember why RRW is in business--we help our clients better target their mailings, hence changing them from "junk" to wonderful information that is timely and valuable (yep, each and every time :)
This article appeared in today's Star Telegram out of Dallas: Junk the junk mail
"Junk mail. Piles of it. In your mailbox, every day.
You don't want it. Most of the time, you didn't ask for it. But when it arrives, you have to do something with it: Shred it. Trash it. Recycle it.
You'll probably never eliminate all the mail you don't want. But with a little effort, you can remove your name from enough mailing lists and databases to cut down some of the clutter."
The article then goes into good detail as to how consumers can get their names off mailing lists. As someone who's been in the data industry for many years, I was surprised by the completeness of the list and by the accuracy of the information. So, in a nutshell, this article is a wonderful resource for anyone wanting to reduce your direct mail.
I know that I'm going to keep this info and give it to the next person who complains to me about all the junk mail they're receiving.
But, just remember, it's not junk mail if it's done right. The right offer sent to the right person at the right time is what we strive for.